March 27, 2007

New! BOLD! EDGY!!

Looks like someone else is trying to beat me at my own game: Tourism test ad: Don't come to W. Va.

[...] The don't-come-here ad is in addition to a new campaign that pits humdrum life situations against the thrill of escaping to West Virginia.

"It's a less traditional approach to tourism advertising," said Liz Chewning, the division's travel and marketing director.

Standard travel ads, which entice visitors by displaying the state's natural beauty, aren't doing the job they once did. So reverse psychology is meant to provide a little shock value. [...]

To further ram home the "Don't Come Here" point, every family visiting West Virginia will be given a talking Robert Byrd action figure. One randomly chosen family will be given Robert Byrd himself.

That should pretty much guarantee plenty of shock value AND keep anyone from ever visiting again AND get rid of Robert Byrd. It's a win-win-win!

Thank me later, West Virginia.

Posted by Terry Oglesby at March 27, 2007 11:22 AM
Comments

And the poor unfortunates who are left with The Grand Dragon of No-It-Wasn't-Really-the-Klan-More-like-a-Fraternity? I mean, I know government is supposed to give back, but this is a bit much.

Posted by: skinnydan at March 27, 2007 11:43 AM

They will be named as the Hon. Robert C. Byrd Recipients of the Hon. Robert C. Byrd, and be given a hefty government stipend to keep him well supplied with tapioca and clean pointy sheets.

Posted by: Terry Oglesby at March 27, 2007 11:58 AM