Express Oil picks new ad agency
...the death of Otis the Possum. (Backstory here, and here, and here, and here.)
I suppose it was good while it lasted--a possum out there mixing it up with the other corporate icons and such. Aside from him being more ratlike than possumy. And aside from the whole idea seemingly arising from some ad guy's fever dreams from that wild time in Ensenada. And aside from the fact that it just was dumb. But still--possums don't get a lot of attention in the advertising world, so maybe it will give other possums a boost for future ad work.
My only hope is that they at least have the decency to send him on his way to the big ad mascot home in the sky in an appropriate way.
And his hearse should be a full scale model of this.
Posted by: Sarah G. at October 4, 2006 02:44 PMWow--I've led a very sheltered life not to have known about this.
I want one!
Posted by: Terry Oglesby at October 4, 2006 02:57 PM'They demonstrated a very different approach to analyze our business and define an entirely differentiated market position for us that we can own based on our strengths ... what got our attention was they were very focused on our business development strategy; first, how we could differentiate our brand, and then, how to advertise most efficiently to grow the franchise.'
They all say that. They never say we had a fight with the old agency's creative director.
Posted by: kitchen hand at October 4, 2006 09:51 PM