Wendy's to Focus on Irreverence in New Ads
That's nice. Although, some might question the choice of wording:
By JONATHAN DREW,
Associated Press Writer
COLUMBUS, Ohio - Still searching for an effective advertising message since the death of founder and pitchman Dave Thomas, Wendy's International Inc. on Thursday served up a new series of ads that replace his folksy appeal with a hearty side of irreverence. [...]
In one of the TV ads, which begin airing Wednesday, a woman dunks her head in a fish tank and a man drinks from a sprinkler, both apparently searching for relief from the restaurant's spicy chicken sandwich. A voiceover says, "If you can't stand the heat stay out of the chicken." [...]