May 19, 2005

Let's just hope they don't enlist a giant possum puppet.

Wendy's to Focus on Irreverence in New Ads

That's nice. Although, some might question the choice of wording:

Associated Press Writer

COLUMBUS, Ohio - Still searching for an effective advertising message since the death of founder and pitchman Dave Thomas, Wendy's International Inc. on Thursday served up a new series of ads that replace his folksy appeal with a hearty side of irreverence. [...]

In one of the TV ads, which begin airing Wednesday, a woman dunks her head in a fish tank and a man drinks from a sprinkler, both apparently searching for relief from the restaurant's spicy chicken sandwich. A voiceover says, "If you can't stand the heat stay out of the chicken." [...]

Ahem. Well, alrighty, then, if that's what you want. But I think the double-entendre potential is not NEARLY so rewarding as was, "Where's the Beef."

Posted by Terry Oglesby at May 19, 2005 03:44 PM